Does Giving Tuesday Matter?

Since its inception in 2012, Giving Tuesday has become one in a slew of kitschy named days in the week following Thanksgiving that includes Black Friday, Small Business Saturday and Cyber Monday.

Along with Thanksgiving itself, Giving Tuesday is a day of charity and reflection that bookends an extended weekend dedicated to commerce. Organizers bill the day as a global movement that celebrates and supports giving and philanthropy, and the movement has caught on. In 2016, 40,000 non-profit organizations participated raising more than $168 million dollars from 1.5 million individuals around the globe according to Neon, a non-profit data and technology company.

The daylong event is not without detractors though who claim it is just a fad, and a dangerous one at that. Joe Garecht, a development consultant at The Fundraising Authority, argues that broader messages about non-profit organizations’ services and values get drowned out in a barrage of social media posts, website updates and emails calling on donors to give, for the sake of it because it is Giving Tuesday. This type of “spot giving” Garecht claims risks creating donors who are ambivalent towards their mission and not wont to provide year round support.

Ask a non-profit if Giving Tuesday matters, and you’ll find the answer is usually yes.

“A gift on Giving Tuesday is about more than just the dollar value of the donation,” said Andrea Newman, Development Director at Greenwich House. “It gives organizations another day to connect with people who care and for some, to rely on those supporters to help spread the word too.”

The Giving Tuesday movement relies heavily on social media to grow, and donors are encouraged to share their participation on their different social channels.

“When people share where and why they donate, the power of their gift is magnified,” continued Newman.  “At Greenwich House, where our services have such an important impact in Greenwich Village, it’s a chance for our neighbors, whether they take part in our programs and services or not, to show that they value us as a local resource and support our mission.”

The data backs her up. According to GivingTuesday.org, the official organization behind the movement, there were almost 2.5 million social media posts for Giving Tuesday on the day of the event.

“It is very exciting to see support spread throughout the community,” said Newman. “Every year people who have never donated before send in a contribution because they learned about Greenwich House from a friend or neighbor and value what we represent in the community.” 

About Greenwich House

Greenwich House is a registered 501 c(3) organization and a member of the United Neighborhood Houses of New York. If you are interested in learning more about the network of settlement houses and the work they do, click here

Greenwich House is proud to be a Better Business Bureau accredited charity.

Greenwich House is proud to be a Gold-level GuideStar Exchange participant, demonstrating our commitment to transparency.

Greenwich House is a proud member of FPWA. 

Greenwich House is a proud member of Behavioral Health Agencies.  

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Greenwich House
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